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NACHO_Varga
Student0mo
So Airbnb scaled globally by:
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Localizing its platform with language, payments, and customer support tailored to each market.
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Targeted marketing using social media and influencers to raise brand awareness.
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Adapting to local laws by navigating regulations and negotiating with governments.
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Referral programs to incentivize users to bring in more hosts and guests.
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Acquiring local competitors to quickly gain market share.
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Partnering with tourism boards and promoting major events for visibility.
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Building trust through reviews, secure payments, and host profiles.
These strategies helped Airbnb expand rapidly worldwide. I hope this helped you !!