
SwirlyNoodle
Student3mo
So Airbnb scaled globally by:
-
Localizing its platform with language, payments, and customer support tailored to each market.
-
Targeted marketing using social media and influencers to raise brand awareness.
-
Adapting to local laws by navigating regulations and negotiating with governments.
-
Referral programs to incentivize users to bring in more hosts and guests.
-
Acquiring local competitors to quickly gain market share.
-
Partnering with tourism boards and promoting major events for visibility.
-
Building trust through reviews, secure payments, and host profiles.
These strategies helped Airbnb expand rapidly worldwide. I hope this helped you !!
Discover more
Curated from across