How would you evaluate a Mutual Fund Distributor in India?

One of the issues is that average investor is too naive to challenge MFD. There is an inherent conflict of interest since they are an agent (and there are good ones who actually help clients instead of maximizing fee)

The issue is also benchmarking. First, asset allocation is based on goals - 3 people will do it 5 different ways. Second, fund performance past performance is not always a good indicator.