Indian Retail Group Calls for Antitrust Probe into Quick Commerce Firms

• India's largest retail distributor group has requested an antitrust investigation into quick commerce companies Blinkit, Swiggy, and Zepto for alleged predatory pricing.
• The All India Consumer Products Distributors Federation (AICPDF) claims these firms are offering deep discounts and selling below cost to attract customers.
• The AICPDF alleges that traditional salespeople are being sidelined as consumer goods companies deal directly with quick commerce firms.
• Quick commerce, promising deliveries within 10 minutes, is a growing trend in India, challenging e-commerce giants like Amazon.
• The Competition Commission of India (CCI) has the power to initiate an investigation if it finds merit in the complaints.

Source: Reuters