Johnnie Walker Trials First 70cl Paper-Based Bottle

• Diageo, the maker of Johnnie Walker, launches a 90% paper-based bottle trial for Johnnie Walker Black Label at Johnnie Walker Princes Street's 1820 bar in Edinburgh.
• The trial, created in partnership with PA Consulting and PulPac, will assess bartender interaction and the bottle's performance in a bar environment.
• The paper-based bottle is 60% lighter and shows up to 47% potential reduction in carbon emissions compared to the glass bottle equivalent.
• The bottle is designed for recyclability, with a plastic liner that doesn't require disassembly for recycling.
• This initiative is part of Diageo's ambition to reduce its carbon footprint by exploring new packaging formats.

Source: Diageo