Karnataka Taps Social Media Influencers to Promote Government Schemes

• Karnataka govt to engage social media influencers with 1 lakh+ followers
• Influencers categorized as nano, micro, and macro based on follower count
• Digital Advertising Guidelines-2024 rolled out by Dept of Information and Public Relations
• Eligible digital entities include YouTube, Facebook, Instagram, X, and OTT platforms
• Move aims to leverage digital advertising for broader, targeted reach of govt schemes

Source: Moneycontrol