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Karnataka's Nandini to Sponsor ISL Football Tournament and Expand to Delhi

  • Karnataka Milk Federation (KMF) will sponsor the Indian Super League (ISL) football tournament, promoting its Nandini brand.
  • The sponsorship includes branding on LED boards, presentation backdrops, dugout areas, and in-stadia kiosks for all ISL matches.
  • KMF will launch Nandini idli and dosa batter with whey protein in Bengaluru within 15 days.
  • KMF plans to expand its fresh dairy products to Delhi, competing with brands like Amul and Mother Dairy.
  • The transportation of milk from Mandya to Delhi will involve 2,190 tankers, ensuring quality and desired temperatures.

Source: Moneycontrol

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