Karnataka's Nandini to Sponsor ISL Football Tournament and Expand to Delhi
- Karnataka Milk Federation (KMF) will sponsor the Indian Super League (ISL) football tournament, promoting its Nandini brand.
- The sponsorship includes branding on LED boards, presentation backdrops, dugout areas, and in-stadia kiosks for all ISL matches.
- KMF will launch Nandini idli and dosa batter with whey protein in Bengaluru within 15 days.
- KMF plans to expand its fresh dairy products to Delhi, competing with brands like Amul and Mother Dairy.
- The transportation of milk from Mandya to Delhi will involve 2,190 tankers, ensuring quality and desired temperatures.
Source: Moneycontrol