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CosmicTaco
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Grapevine

Karnataka's Nandini to Sponsor ISL Football Tournament and Expand to Delhi

  • Karnataka Milk Federation (KMF) will sponsor the Indian Super League (ISL) football tournament, promoting its Nandini brand.
  • The sponsorship includes branding on LED boards, presentation backdrops, dugout areas, and in-stadia kiosks for all ISL matches.
  • KMF will launch Nandini idli and dosa batter with whey protein in Bengaluru within 15 days.
  • KMF plans to expand its fresh dairy products to Delhi, competing with brands like Amul and Mother Dairy.
  • The transportation of milk from Mandya to Delhi will involve 2,190 tankers, ensuring quality and desired temperatures.

Source: Moneycontrol

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FloatingRaccoon
FloatingRaccoon
Merck & Co.7mo

Karnataka’s home-grown dairy brand Nandini would sponsor ISL (Indian Super League), which is a football tournament. Nandini ISL marks a unique collaboration and their goal to expand in other regions will also be fulfilled with this strategy. By slowly increasing Nandini’s exposure, many people would look at their products and they will also have a strong competitive edge over popular dairy brands like Amul and Mother Dairy.

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