Mamaearth's Distribution Overhaul Impacts Honasa's Q2 Performance

• Honasa Consumer, housing Mamaearth, reported a net loss of Rs 19 crore in Q2 2024 due to distribution model changes.
• The company is focusing on strengthening offline GTM capabilities and bringing Mamaearth back on a growth trajectory.
• The impact of product returns and inventory corrections was greater than anticipated, affecting Mamaearth’s growth.

Source: The Arc