Myntra Joins Quick Commerce Race with 4-Hour Deliveries in 4 Cities

• Myntra is testing a four-hour delivery service in Bengaluru, New Delhi, and two other cities.
• The service will initially offer a smaller selection of items to customers.
• Myntra plans to expand this service to multiple cities by the end of the year.
• The quick commerce sector in India is booming, led by Zepto, Blinkit, and Swiggy Instamart.
• Myntra's move follows its M-Express service and aims to boost sales with faster deliveries.

Source: Inc42