Perplexity AI to Start Running Ads Amidst Controversy

• Perplexity AI, embroiled in plagiarism allegations, will start running ads on its search app in Q4.
• The company’s pitch deck highlights over 2 million app downloads and 230 million monthly queries.
• New funding in April valued Perplexity at over $1 billion, doubling its valuation in three months.
• Perplexity has updated its citation methods and introduced a revenue-sharing model for publishers.
• Advertisers can sponsor related questions and buy display ads, with CPM prices over $50.

Source: CNBC