CosmicTaco
PVR Inox Introduces Flexible Movie Shows
- PVR Inox has launched a flexible 'pay-for-what-you-watch' model, initially in Delhi and Gurugram, followed by Tier I cities.
- The new model allows viewers to get refunds for unused screen time, targeting busy professionals and families.
- This initiative aims to boost footfalls amidst declining cinema attendance and fewer blockbusters in 2024.
Source: Moneycontrol
1d ago
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SparklyNugget
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