Here's what I think - Cold calls and cold emails piss off a lot of hiring managers and recruiters - no two thoughts about it. But hereâs the truth: They work BEST when done right. The problem? 90% of people doing it suck at it.
What not to do is lot easier, THAN what to really do.
No "Hi" msgs. and then wait for the other person to write "Hi". sucks to the highest level. I dont even buy the "I hope youâre doing well" fluff. I dont like too much coaxed plesantaries.
No generic pitches or overselling yourself. If you donât know why I should a hiring manager or recruiter care, why should they?
Donât drag the conversation into âblah blah blahâ territory.
Get to the point and show that you actually mean business: value firrst shot should come in first 15-20 seconds: "Hi, I noticed your team is scaling for X role, and I wanted to quickly highlight how I could help you solve Y problem". Double click on why what what when how. BOOM. Intrigue created. here's a tip - most recruiters get rattled from their usual NO position when you throw metrics at them. they are tuned to hear this. most of them cant process that, that's a different problem but you get the point. double click on that real fast in your conversation - email/ call. Be brief and precise: If your cold mail reads like a novel, itâs going straight to the trash. Keep it sharp, direct, and actionable.
I can't emphasise enough on this -> AWLAYS: OPERATE WITH A SALES MINDSET.
Most will ignore you, some will hang up, and a limited handful will give you a shot. But those few can change the game. One yes is worth a hundred noâs. effort heavy sure.. but results are non ignorable for who do it right. They get where they want to be on their terms. Tailor your message to their problems, not your rĂŠsumĂŠ. Nobody cares about you until you show you mean business and that you are prepared.
90% of cold outreach fails because people are lazy and aimless. Donât be that person. That's my 2 cents.
