
💵 Rs 2 crore spent on Ads
We have spent almost 💵 Rs 2 crore+ on Facebook Ads for generating app downloads ⬇️ and successfully generated 🙃 100k+ download for our app but TBH we have 0 DAU as of now.
Talking product sense with Ridhi
9 min AI interview5 questions

Congratulations! Welcome to the endless cycle of startups fueling bigtech, bigtech birthing VCs, and VCs funding startups!


Genuinely 0 DAU?

That would mean the retention isn't good & the product does not make sense to whoever installed it

Not exactly 0 DAU we have some active users but if you compare it with the downloads then you see 0 is the number we are close to.

Bluelearn? "Curious" couldn't create much curiosity

In that case, your performance marketer or growth person sucks.

You need to hit critical mass in social startups to really know whether the product will work or not. I hope the team has experimented with different form factors, audiences, retention and have learnt lesson.
It's okay, VCs know that 9/10 startups will not give any returns; don't feel sad for them, they know what they've signed up for