This is a very it depends question.
As sashi said, esops are paper money, take what you’re getting and forget about them
For cash component,
Research startups in the same space, whatever they offer, i would add 10-20% considering you’re switching.
Also depends whatever role you’re joining for how many team members are already there, if the team is very small, you know the expectation is going to be higher from you from day 1 so i would adjust accordingly.
Lastly, emphasise on the value you will create for the company, what perspective you’ll be bringing and be confident.