If you are a founder, talk about your ambitions to your employees & investors, not the media. Nobody is doubting zepto could grow even more. Do it in silence among your team and let your work do that talking.
Zomato's CEO never went ahead and compared with other similar services. He and his team worked in silence and now the media is doing the talking for them.
Back when I worked at Meesho, they shut down their operations in Indonesia and the founders said they will focus all efforts in India and become one among the top 3 ecommerce players. They didn't announce it in media. The founders said to employees and investors. That's it. 4 years later, they've reached there. After Amazon, Flipkart, they are selling more products. They worked in silence and now their work does the talking.
I genuinely want Zepto to succeed in quick commerce. These guys seem to have the knowledge and determination. I just don't want to see another Ola Bhavesh, who's just all talk and no quality consumer products.