Honestly, if you think you are spoiled as a customer then you are probably not the target customer anyway.
All the people I know use Uber, Zomato, Swiggy etc. on a whim, because they are willing to pay for these services. Maybe once you grow up and start making more money then you will decide to spend money on that.
The only problem is that it became affordable for a lot of people like college kids, low earners etc.
When in fact, costs are reduced for their target customers which are Rich and Affluent consumers like us, to increase adoption of services.
They donโt care about your business if you canโt pay up when the Discounts run dry ๐