FloatingMuffin
FloatingMuffin

The Ultimate Guide to Product Metrics (free links)

  1. Frameworks:
  • AARRR (Pirate) Metrics
  • North Star Framework 101 (12 pages, PDF)
  • Google HEART framework
  1. Techniques:
  • Cohort Analysis
  • Funnel Analysis
  • Customer Segmentation
  1. Types of metrics:
  • Vanity vs. actionable metrics
  • Qualitative vs. quantitative metrics
  • Exploratory vs. reporting metrics
  • Lagging vs. leading metrics
  1. What makes a good metric?
  • A good metric is understandable
  • A good metric is comparative
  • A good metric is a ratio or rate
  • A good metric is behavior-changing
  1. The Ultimate List of Product Metrics (7 pages, PDF):
  • Acquisition Metrics
  • Activation Metrics
  • Engagement Metrics
  • Retention Metrics
  • Revenue Metrics
  • Referral Metrics
  1. Recommended books:
  • Lean Analytics by Alistair Croll and Ben Yoskovitz
  • Product Analytics by Joanne Rodrigues
  • Data Science for Business by Foster Provost and Tom Fawcett —— An interactive mind map with all links (free): xmind.ai/share/SdTRR4Wt —— Selected links:
  • North Star Framework 101 (12 pages, PDF): theproductcompass.tech/ns-101pdf
  • The Ultimate List of Product Metrics (7 pages, PDF): theproductcompass.tech/metrics
Post image
6mo ago
SillyDumpling
SillyDumpling

What does "behavior changing" under good metrics mean? And Who's behavior? The users or the product owners?

Discover more
Curated from across
Product Managers
by FluffyPickleData Analyst

Product Metrics to track

Hi Everyone, Need an advise

I'm currently working on a B2B SaaS product which was recently launched, and is in a growth stage where we've just established PMF

I'm looking to track some product metrics so as to understand the impact of ...

Business Roles
by ZestyPenguinProgram Manager

Product

Prod guys - where do you learn all the stuff related to product usage and performance... lately hard time gathering and going through all the stuff related to metrics and performance..

any sources for this highly appreciated