they know how to take advantage of people's emotions

people are wayyy tooo emotional about these things that companies know very well how to take advantage of it now.

companies have been doing it since ages, only the way to do it has changed.

almost everything around you is the result of someone doing some kind of marketing and playing with your emotions

Why do people keep falling for this ?

and that too zomato which is notoriously famous for it marketing tactics.