@Acid This is marketing is a great book by Seth Godin!
@Acid Contagious - good book on understanding Viral loops
Not a marketing recommendation but can help building great strategies; THE MOM TEST (Essentially a book on market research - how to ask right questions for right insights)
There's this book by David Ogilvy
@NuttyFailure Ogilvy on Advertising!
@PaleSteward Yeah, he is like a legend!
Influence - Psychology of persuasion; have used some of these principles while dealing with client
@FlatLatte Must say book is really great!
@FlatLatte hmmm