Twitter rebranding to 'X', what do you think?

Quite confused why the rebranding is taking place. Twitter is such a good brand name, everybody gets it, and has positive blue colours too.

X seems to be something very random. Almost instantly it does not reflect what the product would be.

It’s great to see that Elon Musk takes audacious bets all the time, but it’s starting to feel like he’s someone who lacks any sense of how user’s think. This could be costly for Twitter as multiple of these changes compound.