Basically this was a term that was coined by a lot of startups since they catered to tier 2,3 towns and beyond. Wanted to know how many of them are still doing well - business wise or atleast are still raising funds
Dehaat Dealshare Sharechat Public
Sharechat aint doing well 💀
Dealshare is also not doing well
Clear lack of identifying what are the needs of Bharat, can define it however with it is folks who are in tier 2/3 and beyond in India.
Here is a leading indicator - Ullu which is an OTT platform for sleazy content did 93 crores in FY 23 with a 16% PAT. (Yes, dont clean your specks I said PAT)
Reach and content is regional, its what people want. There are other media sector related examples like Pratilipi and Stage.
Identifying the core tactical need or demand is what is important. Everything else is just conversation
Meesho, FK, Razorpay,
Better name would be kuku fm, meesho etc.
