I work for an American company. My CMO is flying down to India in January next year. I'm looking to build an agenda for her visit and don't want to bombard her with a lot of presentations. I'm looking to build experiential learnings that build empathy for Indian market and experience the "wow".
What are some creative ways to make her experience Indian tech landscape and market? For example:
She smokes. So taking her to a pan-wala and making her pay via Paytm to experience small ticket size, convenience and Soundbox.
Getting her to order snacks via Zepto to show integration between Zepto and Payment apps + Speed of delivery.
Taking her to Nehru Place to show depth of mobile penetration and obsession for accessories.
Getting her to drive past a few competition billboards and TV ads. (We don't get brand building budgets)
Man, your plan is already strong af. Good stuff, love the itinerary already. You can also take her to Gurgaon/some posh place in Delhi and demonstrate how quickly India is becoming a premium market too :p
And you must emphasize how we have one of the youngest populations (another great demographic trend on our side), idk, take her to DU for this?
Also buy fruits from a streetcart and pay using UPI. This level of tech adoption, even amongst one of the more marginalized classes of the society should really Wow your boss. I know it blew a lot of our European clients when they were here
Interesting
In india which location so people can suggest accordingly
Delhi It doesn't need to be a travel spot. Open to hearing any creative idea agnostic of location. The intent is to explain and communicate India and intensity of competition clearly
bro if you don't mind whats your job role? This sounds very nice
Marketing Manager
Any industry, any product or service. Something that you've seen happening in India.
I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of ...
I'll go first,
What other things do you think can be done?
Hi everyone, I am a remote developer working in a company in singapore and I am going to meet the team in the coming months. I want ideas if I should bring them something from India. Don't know I want your suggestions. Thanks
Hey everyone, excited to be doing this AMA!
A brief about me, I work currently as a Director of Product at an Indian unicorn startup
About my career:
I work at this startup and tomorrow is working for us despite it being a compulsory holiday… today the founder mentions there’s something important and thus we are working! Wtf
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