Any industry, any product or service. Something that you've seen happening in India.
I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.
Pulse candy - zero marketing cost. Just made the product available in their existing distribution network
Cadbury - It made chocolate into a gifting product - gifting chocolates to girlfriend, replacing sweets with chocolate for Diwali gifting, etc
Can be GMV, revenue, users, EBITDA, customer satisfaction etc. Curious to know what are things people here have seen 👀
An Indian social app (not koo or sharechat) hired a guy who would go on different groups in the app and write “jai sh...
Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p)
Think Cred, Men will be men, Ultrahuman on Twitter etc.
Would love to hear from the c...
Basically - startups that have a strong marketing game. Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.
FMCG is so overcrowded ?. How do you publicize your product? You know it's unique, you know it's liked by all (whoever has tried it) but how to promote organic growth ?
The key question is how to promote it FAST ?
I know not many of us relate. But they’ve introduced energy drinks as a category to so many Indians 🙌
