First Principle Thinking is an endemic virus that has infected startup leadership, particularly in Bangalore.
Cause:
Founders + hired Leadership who have no operational or execution experience managing a set of business critical functions. Often seen in Sales / Marketing / Customer Success.
Usually works on homilies such as:
Meet more customers, sales will follow.
More calls, more demos, more proposals = more sales.
Let's do a roadshow to increase awareness.
etc.
If you meet a leadership team which tells you they're running their org based on first principles - RUN. They've no idea what they're doing, will spiral to nothingness soon and are too skint to hire and listen to someone who does.