Marketing lead, 10.5 years, here to help!
Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.
Here are all the tools i've used:
Mixpanel wins for me in terms of usability, Amplitude wins if time spent is the goal for your app. rest of them are pure shit (will result in big analytics team).
There are different types of analytics and tools are toolboxes to achieve the same.
Eg. Observability products have datadog, elastic etc, action based analytics with instrumention which can be used with any sql based tool (metabase etc) or statistical tools (python based notebooks running models etc).
I think of Amplitude, Moengage as CRM++ tools where they track certain activities and you can define user journeys basis the same. The end objective from them is to derive the next action from the user. Analytics from them is just an enabler to reach the end goal.
In the highly evolved organisations, leadership buys the tools basis data strategy (building data lake, enabling models, running A/B tests) and in slightly less evolved organisations, tools are bought basis price and problem at hand with focus on survival than strategy. AI is just a PR stunt in such orgs.
Superset Open source and good tool for playing with Backend data
Using metabase currently. But do mixpanel/amplitude/posthog offer the same sql writing and DB building like metabase does?
Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.
Try to avoid asking questions which can doxx me on LinkedIn (that's where I post a little)
See if you can focus on asking questions around principles & not masala stories
Problem with masala stories is that you'll learn the wrong t...
PMs and Engineers here - which platform have you used to send notifications before? Was it WebEngage or MoEngage or something else?
What is your review and what do you prefer most?
Hi fellas, I am just curious about the tools you folks are using as part of your marketing workflow. Let me start with mine.
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