I’ve worked across many orgs, one of them with 2mn plus MAU had entire product analytics pipeline on redis. Every event manually configured. Every property manually configured. You know what that resulted into? An analytics team of 60 people. Most of them writing dumb queries for business and product teams. Why? Because events were configured in a weird way. It also resulted in higher turnaround time to do any analysis.
Then I switched. Joined a startup. They were using mixpanel. And I’ll kid you not, I always thought analytics is not for me. Instantly fell in love with mixpanel. And started spending lot of time on it.
This is the difference. And you’ve to spend to get quality.
CT is shit imo. Too slow and doesn't have much flexibility. Mixpanel is better but still nothing can beat the OG analysis by query writing
I can understand the contrast you projected. Having used both, I feel both have pros n cons.
When u have huge scales, paying for SaaS makes it too costly. Also the controls are less when you have to take it via third party. Some of the compliances force you to keep things in-house.
SaaS works best when you have low to moderate volumes. Plus you don’t have engineering capacity where any functional team members can tag the events and reflect on dashboards.
If you are loving mixpanel, try exploring Pendo. Both are gold standard tools.
Never heard of pendo. Thanks will check it out
Mixpanel OP
I’ve worked for different companies and my experience varied a lot.
One my previous employer didn’t want to invest in mixpanel / product analytics tool and we ended up configuring each event manually and passed it on to redshift. Due t...
I will be joining as a PM next week in a media company. What are the three most important things to keep in mind in order to excel in one's first PM role?
Here are all the tools i've used:
Mixpanel wins for me in terms of usability, Amplitude wins if time spent is the goal for your app. rest...
