The thing is the political parties are adapting very fast according to to their voters and specifically the 1st time voters.
And everything aside, Modi has mastered the art of reaching out and adapting to the needs of young voters.
He had done certain programmes in and around 2018-19 keeping in mind the school kids and early college goers.
He is doing the same thing before 2024 election by organising influencer awards, meeting with top gamers, etc.
Basically whatever works with the 1st time and young voters, he is ready to do that. And other political parties and politicians are also following the same path !!