You are looking this at wrong perspective. Rather Quick commerce scaled too quickly. Grofers and BigBasket for a long time had only grocery items, something that wasn't a threat to Flipkart/Amazon Though Zepto and Dunzo changed the game, hence makes sense for Flipkart to wake up
Yes, but apparently Flipkart has been toying with faster grocery since 2016. There was an article on The Ken on this. Apparently they took up the idea and dropped it 2-3 times in the last couple of years.
That’s just typical large company problems. Now they finally realize they need to do it anyway…
IMHO the current culture and processes of Flipkart don't support this type of deliveries
Companies that are built to last don't raise funds diluting equity. They don't raise funds in hurry. Companies that focus on raising funds are ones where promoters want to become rich quickly. They are scamming investors.
Found a good article around it https://the-ken.com/the-nutgraf/cant-flipkart-just-copy-blinkit/ With quick commerce creating new disruption, how will Flipkart take it forward, also found this interesting topic around innovator's dilemm...
This will be a much bigger scam than Byju’s.
