Walmart owns majority share in both PhonePe and Flipkart, PhonePe is a separate entity from Flipkart, but why is Flipkart itself entering into UPI ecosystem when it is dominant in e-commerce and PhonePe is dominant in UPI and payments.
Why is Walmart letting both organisations go against one another by building Flipkart UPI seems weird and waste by burning money.
Is it hoping Flipkart UPI to get market share from Amazon Pay or something else is at play here ?
Why not pitch PhonePe inside Flipkart app heavily instead ?
Because there is a huge market waiting to be captured. Paytm had some loss, Google and PhonePe were handed notices for crossing the permitted market share.
Also, it check rise of competition in the sector. Consumers will benefit until this gets stagnant again.
Also, check out the TOI ad of Flipkart, brilliant user onboarding technique
Saw that ad but shouldn't government look at Flipkart UPI and PhonePe as similar businesses if the promoter is same, I know these are different organisations but the parent org would still hold monopoly share in UPI by just launching 2 apps instead of keeping one.
Valid point for Walmart, it makes sense to try to capture market via new app if PhonePe was already alerted for limit breach, missed that part 👍🏽
In my opinion it is a brilliant strategy of Walmart to keep maximum market share while distributing among daughter companies.
I'm sure the authorities must have checked and approved this with enough details
The main reason was that UPI payments are made at a great frequency. This new move gets users more frequently on the app and increases chances of them using the app for shopping.
Migrating PhonePe to India 1B $ in useless tax
Like that stupid separation of PhonePe from Flipkart ~0.7B $
Now this 3.5B$ just to increase its stake when it was already a majority owner! What's going on?
Maybe, Taking on Reliance retail and Amazon in India? Tech infra for Walmart (random guess) 100% or ownersh...
Anyone using the new super.money app? What's the feedback? Do you think it will beat PhonePe in the future?
Flipkart is trying to enter two different market segments at the same time: Quick Commerce and UPI. There are already proven players in the space and it isn't possible to enter these segments without loads of investment. I wonder what Fl...
They had to enter Quick Commerce - they need it for tier 1 cities. They’re losing out on so much stuff being sold exc...
