For context: Google had $305B in revenue in 2023 of which $240B (78.8%) came from advertising revenue, majorly selling to SMB. Hubspot had revenue of $2.17B from selling sales and marketing tools.
One of the biggest challenges today is:
The problem attributes towards the advertising spend directly to consumer acquisition and sales without a connection to the SMB’s CRM. If Google owned a CRM they could plumb in any Google advertising to automatically provide attribution.
This would allow the SMB to have that direct proof of performance of customer acquisition and potentially sales data. The end result would be more SMB customers and larger spends by those customers.
Future is in content-led inbound marketing. If the deal is successful there is a massive shift towards hyper-personalized content marketing.
Google acquiring Hubspot? That's like a shark swallowing a goldfish. Google's hunger for data is insatiable, and Hubspot is a tasty morsel. But remember, even goldfish have teeth. "Data ki bhookh kabhi khatam nahi hoti, samjhe?" Now, why would Google want to risk indigestion?
Atleast not in the form it is now. Found a rare good post on LinkedIn via Twitter which lists the reason why i think so. Also, I was reading psychology of money and one of the chapters discussed how GE used to be the most valued company ...
Many other xooglers raised these leadership issues earlier. Meanwhile, tier2/3 kids are burning midnight oil to lan...
Been wondering how this startup is gonna become profitable at any point. Going to be the same Cheq or CRED story at best.
For the uninitiated, they have their own flash.co email IDs that you can use for shopping, bookings, etc. that yo...
