WTF is happening in quick commerce
So another 10 minute delivery app just called out - how it would delivery smart TV 🤦♂️.. Isn't that a tad bit too much???
See quick-commerce was built for impulse. Not for intelligence Groceries? Snacks? Last-minute party supplies? Sure The 10-minute model thrives on urgency and small-ticket convenience But a ₹30,000+ Smart TV.. through an app designed for chips and cola?
High-value purchases aren’t impulse buys. No one buys a TV in a panic like they buy milk. Research, comparisons, and customer reviews drive these decisions - not a countdown timer. Or have I got the concept all upside down?
Delivery in minutes feels rushed, not reassuring. What happens when a TV arrives with a panel issue? Who handles returns when the box is banged up from a speed-first logistics model? If I have to wait for installation even if I got the TV what's the use??? Large-format logistics ≠ tossing in a bag and zipping off on a scooter
And the more I think, the more I am stumped.. A TV is not a high-margin, repeat-purchase SKU Unlike grocery & FMCG, the LTV on a TV buyer isn’t recurring X thrives on volume, not single high-value, low-frequency transactions
10-min delivery fleets are optimized for small, frequent, low-weight items. Now, you’re adding fragile, bulky goods? This isn’t a pivot - it’s an identity crisis? Feels more like a desperate expansion, not a strategic one. If 10-min delivery apps are betting their future on TVs and washing machines, they're losing the core plot IMHO Speed doesn’t solve for trust. Urgency doesn’t replace confidence. And a rushed model won’t sustain a high-value purchase cycle.
So you got to tell me ... would YOU buy a ₹30,000+ product from an app that delivers Maggi in 10 minutes? What am I missing here???
Talking product sense with Ridhi
9 min AI interview5 questions
Had spoken with Aadit about this It's a perception game more than anything - it helps push up AOVs
When people see iPhone, they buy iPhone chargers and accessories on Zepto It's not so much that they expect major purchases to shift to quick commerce, but it creates a perception that allied categories can be bought, and it's not just veggies & pringles
Bhai category add kar kar ke dark store ko dark mall bnana h kya? 😭
Ppl do buy electronics on a whim from croma / reliance digital
Shocking how little research most people do and buy on basis of salesman's recommendations
Your local showroom delivers goods from warehouse to your home as well , don't see why logistics would be an issue for blinkit
Have more trust in blinkit customer support than local dealership as well
Yeah. I think Big Basket have tied up with Croma (two Tata brands) to do this. Not 10 mins but same day delivery.
VC ke paiso par Dhating Dhating Dhating Naach!
@FreshRaita agree with most of your comments and yes well written analysis of scenario. However, I was just thinking what strategy would have been in their mind while launching this- probably..If amazon/ fk can deliver..why can not we ? For buyer it would not be impulse buying anyway as he would do enough research before placing an order be it on amazon/fk or blinkit. I guess Warranty/Guarantee everything will same . So any defect would be handled in same manner as it is done via amaz/fk. Fleets will be different, so that concern also might get addressed. Only difference is - thing which you expected to be deliver in 4/5 days can be delivered in 4/5 hours (i think it will not be 10 mins hopefully😁). Probably idea is to change perception that , you do not need to wait for days for things which now can be delivered in hours.
Just a POV. Yesterday my wife was upset that mixer was not working properly (500W mixer keeps getting overloaded, fuse blowouts). Usually I would have checked on Amazon ordered it for next day delivery. Checked it on Blinkit and to my surprise 750W mixer grinders of really good brands were available at the same price. So why should I wait for a day?
You win man. I don’t fight with wife demands neither does my dad :)
would YOU buy a ₹30,000+ product from an app that delivers Maggi in 10 minutes?
-> YES, why not? (Doing it already)
People questioned Amazon for selling so many items other than their original product - books. What happened? Revolution and disruption in shopping.
Same disruption e-commerce is doing now. Completely in favor of it.
