So another 10 minute delivery app just called out - how it would delivery smart TV 🤦♂️.. Isn't that a tad bit too much???
See quick-commerce was built for impulse. Not for intelligence
Groceries? Snacks? Last-minute party supplies? Sure
The 10-minute model thrives on urgency and small-ticket convenience
But a ₹30,000+ Smart TV.. through an app designed for chips and cola?
High-value purchases aren’t impulse buys.
No one buys a TV in a panic like they buy milk.
Research, comparisons, and customer reviews drive these decisions - not a countdown timer.
Or have I got the concept all upside down?
Delivery in minutes feels rushed, not reassuring.
What happens when a TV arrives with a panel issue?
Who handles returns when the box is banged up from a speed-first logistics model? If I have to wait for installation even if I got the TV what's the use???
Large-format logistics ≠ tossing in a bag and zipping off on a scooter
And the more I think, the more I am stumped..
A TV is not a high-margin, repeat-purchase SKU
Unlike grocery & FMCG, the LTV on a TV buyer isn’t recurring
X thrives on volume, not single high-value, low-frequency transactions
10-min delivery fleets are optimized for small, frequent, low-weight items.
Now, you’re adding fragile, bulky goods? This isn’t a pivot - it’s an identity crisis?
Feels more like a desperate expansion, not a strategic one.
If 10-min delivery apps are betting their future on TVs and washing machines, they're losing the core plot IMHO
Speed doesn’t solve for trust. Urgency doesn’t replace confidence.
And a rushed model won’t sustain a high-value purchase cycle.
So you got to tell me ... would YOU buy a ₹30,000+ product from an app that delivers Maggi in 10 minutes?
What am I missing here???