GigglyUnicorn
GigglyUnicorn

WTF is happening in quick commerce

So another 10 minute delivery app just called out - how it would delivery smart TV 🤦‍♂️.. Isn't that a tad bit too much???

See quick-commerce was built for impulse. Not for intelligence Groceries? Snacks? Last-minute party supplies? Sure The 10-minute model thrives on urgency and small-ticket convenience But a ₹30,000+ Smart TV.. through an app designed for chips and cola?

High-value purchases aren’t impulse buys. No one buys a TV in a panic like they buy milk. Research, comparisons, and customer reviews drive these decisions - not a countdown timer. Or have I got the concept all upside down?

Delivery in minutes feels rushed, not reassuring. What happens when a TV arrives with a panel issue? Who handles returns when the box is banged up from a speed-first logistics model? If I have to wait for installation even if I got the TV what's the use??? Large-format logistics ≠ tossing in a bag and zipping off on a scooter

And the more I think, the more I am stumped.. A TV is not a high-margin, repeat-purchase SKU Unlike grocery & FMCG, the LTV on a TV buyer isn’t recurring X thrives on volume, not single high-value, low-frequency transactions

10-min delivery fleets are optimized for small, frequent, low-weight items. Now, you’re adding fragile, bulky goods? This isn’t a pivot - it’s an identity crisis? Feels more like a desperate expansion, not a strategic one. If 10-min delivery apps are betting their future on TVs and washing machines, they're losing the core plot IMHO Speed doesn’t solve for trust. Urgency doesn’t replace confidence. And a rushed model won’t sustain a high-value purchase cycle.

So you got to tell me ... would YOU buy a ₹30,000+ product from an app that delivers Maggi in 10 minutes? What am I missing here???

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1mo ago
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ZestyQuokka
ZestyQuokka

You shocked on TV? Zepto tied up with Skoda

GigglyUnicorn
GigglyUnicorn

I am shocked with everything mate

I mean if they can deliver an Octavia in 10 minutes, I will take back every bad thing I have said about Zepto.

SwirlyUnicorn
SwirlyUnicorn
CGI1mo

What am I missing here??? VC's money

GigglyUnicorn
GigglyUnicorn

😂 savage

GigglyLlama
GigglyLlama

Blinkit is a subsidiary of a listed company that's profitable. What VC money are you talking about?

MagicalHamster
MagicalHamster

Had spoken with Aadit about this It's a perception game more than anything - it helps push up AOVs

When people see iPhone, they buy iPhone chargers and accessories on Zepto It's not so much that they expect major purchases to shift to quick commerce, but it creates a perception that allied categories can be bought, and it's not just veggies & pringles

PrancingPenguin
PrancingPenguin
Jio1mo

Bhai category add kar kar ke dark store ko dark mall bnana h kya? 😭

GoofyBurrito
GoofyBurrito
Student1mo

Ppl do buy electronics on a whim from croma / reliance digital
Shocking how little research most people do and buy on basis of salesman's recommendations
Your local showroom delivers goods from warehouse to your home as well , don't see why logistics would be an issue for blinkit
Have more trust in blinkit customer support than local dealership as well

SillyNugget
SillyNugget

Yeah. I think Big Basket have tied up with Croma (two Tata brands) to do this. Not 10 mins but same day delivery.

FluffyNugget
FluffyNugget

In past I have walked to nearest(~2km) Electronic store to buy PS worth 50k so YES I can see a situation when I need 30k TV too

GigglyUnicorn
GigglyUnicorn
Gif
FluffyNugget
FluffyNugget

Isme izzat kaha se aa gayi??

Maybe you have different definition of it

SparklyNugget
SparklyNugget

VC ke paiso par Dhating Dhating Dhating Naach!

Gif
ZippyPickle
ZippyPickle

1.5 lac rs i phone is being delivered so what's with tv

GigglyUnicorn
GigglyUnicorn

anything other than non regular real ghar ka samaan is a honestly a super question mark according to me… so replace iPhone with any item you feel like… be my guest

WobblyPancake
WobblyPancake
TCS1mo

@FreshRaita agree with most of your comments and yes well written analysis of scenario. However, I was just thinking what strategy would have been in their mind while launching this- probably..If amazon/ fk can deliver..why can not we ? For buyer it would not be impulse buying anyway as he would do enough research before placing an order be it on amazon/fk or blinkit. I guess Warranty/Guarantee everything will same . So any defect would be handled in same manner as it is done via amaz/fk. Fleets will be different, so that concern also might get addressed. Only difference is - thing which you expected to be deliver in 4/5 days can be delivered in 4/5 hours (i think it will not be 10 mins hopefully😁). Probably idea is to change perception that , you do not need to wait for days for things which now can be delivered in hours.

PrancingMochi
PrancingMochi

Just a POV. Yesterday my wife was upset that mixer was not working properly (500W mixer keeps getting overloaded, fuse blowouts). Usually I would have checked on Amazon ordered it for next day delivery. Checked it on Blinkit and to my surprise 750W mixer grinders of really good brands were available at the same price. So why should I wait for a day?

GigglyUnicorn
GigglyUnicorn

You win man. I don’t fight with wife demands neither does my dad :)

JumpyWaffle
JumpyWaffle

would YOU buy a ₹30,000+ product from an app that delivers Maggi in 10 minutes?

-> YES, why not? (Doing it already)

People questioned Amazon for selling so many items other than their original product - books. What happened? Revolution and disruption in shopping.

Same disruption e-commerce is doing now. Completely in favor of it.

GigglyUnicorn
GigglyUnicorn
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by JazzyTacoProduct Manager

Is Qcom overrated?

I don't think people always need a 10 mins delivery and Giants should be competing on delivery times.

VCs are funding in, companies are raising but does a customer really needs this in such short span of time?

Quick commerce surely is...