What strategic advantages does Zomato aim to achieve by acquiring Paytm's ticketing business, and how does this move align with its broader vision of expanding beyond food delivery? Are they going to make changes in existing platforms?
I see Zomato is on its way to becoming a digital consumer company. It has digital distribution, brand value and user base. We have proven (profitable) digital distribution business models like BookMyShow.
I think they launched a product “District” with similar goals in mind.
I think by offering the ticketing service they can attract a wider range of customers who are interested in entertainment maybe 🤔 it can increase their user base & they have a cross-selling opportunity 🍛🍜 this new expanding business can help Zomato reduce its reliance on food delivery alone.
Zomato is eyeing a new dish: Paytm's ticketing business. The potential Rs 1,500 crore acquisition is a bold move by Zomato to diversify beyond its core food delivery domain.
The Strategy:
I think 6-7 years across nobody would have imagined Zomato and PayTM would be in such polar opposite zones Extremely...
