Zomato Introduces Group Ordering Feature Following Swiggy's Lead

• Zomato has launched a new 'Group Ordering' feature, allowing users to place orders in groups by sharing a link with friends.
• The feature is live on the Zomato app and will be rolled out to all customers in phases, according to cofounder Deepinder Goyal.
• This launch follows Swiggy's introduction of a similar feature, which accounted for 6% of all orders during its first weekend.
• Zomato has been diversifying its offerings with new features like an all-electric large order fleet, 'Pure Veg' fleet, and last-mile delivery for office goers.
• The company also recently introduced features like removing past orders from history and enabling cash payments with instant credit to Zomato Money accounts.

Source: Inc42