Zomato (Re)Enters the Logistics Space with 'Xtreme'

• Zomato is reviving its hyperlocal logistics service, Xtreme, with a new focus on its core food delivery strength.
• Previously, Xtreme offered intracity logistics solutions for packages up to 10 kg, catering to both small businesses and large merchants.
• The service is being recalibrated to cater to restaurants that want to maintain their own ordering channels but require Zomato's quality of last-mile delivery.
• The business model for the new offering is still being worked out, but it is expected to follow Zomato's current distance-based fee mechanism.
• Despite denials from a Zomato spokesperson, insiders claim the project is being run by Zomato's food delivery team.

Source: Economic Times