Discounts or Deceptive Pricing ?

I am starting a D2C fashion brand. Haven't been able to arrange funds from any sources. In a way, it's a chicken and egg problem in market conditions like this. Funding ke liye traction chahiye and traction ke liye funding chahiye. Need 15 lacs to get things off the ground. Considering the minimum order requirements and marketing expense. Do you think it would be a good idea to do crowdfunding for my startup? Any help / insights would be highly appreciated 🙏

Cred is truly a topic of surprise for me. Yes, I understand it has created a community of top spenders/credit worthy people in India. I also understand that they can use the information on such people for creating value for themselves. Being a cred user, I only use it to pay the bills. I really wonder if they have built any b2b business or alternative source of income beyond what's seen to the end user. What's the game plan for the cred? I also applaud the fact that cred hasn't laid off people having paid them better than most companies. I really wonder if the business is really that strong or the conviction is. Would you join cred if given a chance to work there?

Well-being is such a nice brand, I look at them positively. Stuff like this makes them like everyone else.

This may be a weird observation, but for quite a while now, they've been running this wild promo and selling their products for bizarrely low prices - like a combo of lipsticks for ₹1 (albeit a ₹199 shipping, but that's free on orders above ₹200 - not the best quality, but quite cheap) Initially they boasted of having over a 100 different shades of lipsticks but now officially list only 25 shades in their website, which leads me to think they're trying to get rid of stock. Is it because they're thinking of rebranding or revamping their lines or is the company in trouble?

For me - Mokobara, Chaayos, Chumbak Looking to understand Indian brands that have done really well, and understand if it's the product being superior or brand/marketing being an outlier

Every dtc founder is trying to enlist their products on the q-commerce platforms.

Today I was exploring mobile offers on flipkart and added a mobile to the cart. Once I opened the cart to see the final price, I was surprised to see a new price head - 'Secured Packaging fee'. Above all the heads - platform fee, delivery fee, packaging fee, there will be additional GST. While some of the prices are justified, these companies are going off the limits to add multiple price heads for profits. I am still unsure about charging Rs 59 as a packaging fee while the core competency of Flipkart is logistics and marketplace.

What are your thoughts on this private label approach?

I have a genuine question. I am a frequent user of Swiggy Instamart, as I’m sure half of us here are. I’m always baffled by the crazy amounts of discounts swiggy levies on the MRP. I’ve bought basic household groceries at a discount of 50% and more. Not through a coupon code, just slashed prices. With swiggy going profitable, how do they manage to do so? Do they buy products in bulk from a cheap source? Why does my neighborhood shopkeeer not know about this? I have so many questions!