Swiggy and their discounts. How?
I have a genuine question. I am a frequent user of Swiggy Instamart, as I’m sure half of us here are. I’m always baffled by the crazy amounts of discounts swiggy levies on the MRP. I’ve bought basic household groceries at a discount of 50% and more. Not through a coupon code, just slashed prices. With swiggy going profitable, how do they manage to do so? Do they buy products in bulk from a cheap source? Why does my neighborhood shopkeeer not know about this? I have so many questions!
AttackHelicopter
Stealth
a year ago
Probably because they wanna boost instamart sales. You'll not find these kinda discounts on food delivery now tho, as they've established significant customer base. Could be wanting to do the same in Instamart area.
NumbScholar
Stealth
a year ago
The MRPs are now imaginary numbers....they don't mean anything
The only mrp that matters is the mrp on products at paan tapris
MRP indicates the maximum seller can charge. It doesn't mean the product is worth that amount.
Online platforms manipulate people into buying by offering a huge discount on MRP, so that people 'feel' satisfied that they've got great deal. Discount means jackshit these days.
Everything depends on the brand. But for most brands during procurement you can expect Swiggy buys at around 25-40% discount on MRP, depending on how big is the brand. Very difficult to generalise but this should give an idea about the cost at which most quick commerce suppliers buy.
RareLime53
Stealth
a year ago
Those 50% discounted products are available at all other channels at that price. May be because of some sort of brands strategy.
