PerkyMarshmallow

5 years of failure (Entrepreneurship) AMA

I have been on this journey for a long time now. Lots of failure comes with loads of learning. Each step or initiative I took has helped me grow as a person, the business guy (ed-tech, media space), and also in terms of technicalities (full-stack product management, hardcore hands-on into technology and I love user experience)

Ps: currently running an edtech startup in pre-seed/seed stage

Feel free to ask anything, would be happy to help even personally

14mo ago

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ZippyWaffle

Stealth14mo

How to land a job at a start up ? They start ups are for learning of generalists but deep down they want experience in the business such hypocrisy . Also why only tech colleges and experiences. In the same a person doing liberal arts ends up working in a tech start up but in India they only give chances to tech people

BubblyTaco

Zomato14mo

referral. in today’s market, if you don’t have a good pedigree, the only hope is referral. believe it or not, luck is a big aspect in landing a role as a fresher in startup today

PerkyMarshmallow

Stealth14mo

hey, this is a most common question, especially from people of non-technical background.

Startups are fragile and got to move fast, depending upon the stage (pre-seed to A+) are in need of domain specialists. Generalists or business experience is a myth until you are joining in as a co-founder.

The lesser the team size the more the specialists are required. I won't look for an employee with business/marketing skills (for example) if I am hiring for a full-stack developer. I just want the employee to execute tech for me faster.

So how do you get in?

PROVE, with the projects or your personal brand, remember your work and activity builds trust, that's the only thing for a startup to make decision earlyon (you may also do internships at multiple startups of same domain, say fintech)
PASSIONATE, startups look for people who love what they do and not looking just for a job
CULTURE-FIT, startups are highly demanding in terms of work, they check if you have a mindset to hustle and is a doer (most important)
KNOWLEDGE, study the startup, their business and competitors, and also look at the startup ecosystem in-general (this is a hack to impress that says you understand business from outside and you are passionate about startups)

Hope this helps, it's a competitive market, dont be ordinary, try standing out and showcase work proudly.

GigglyHamster

Apple14mo

Are you edtech or just another examtech , tution tech startup like vedantu and all other loss making... eventually I found that edtech can't make much money everyone wants to do the same thing... online coaching for UPSC ssc and all other exams..

PerkyMarshmallow

Stealth14mo

No, we are operating in a new vertical and not the usual upskill or entrance prep.

PerkyMarshmallow

Stealth14mo

and yes we were bored too with the saturated Ed-tech market, so we didn't resume the upskill initiative of ours back from 2019

SqueakyPickle

Plivo14mo

I picked up Product management to help me get a better idea of different facets of building a product/business. Do you think PMing can help prepare for entrepreneurship?

PerkyMarshmallow

Stealth14mo

You are on the right path,

Also make sure you don't dodge the development part, when you closely collaborate with developers it's a chance for you to understand technical building blocks and challenges of a product because it's good to have knowledge when you are essentially building tech startup.

but do remember PM creates a product mindset but not necessarily an entrepreneur mindset. There's a thin line between both. So, keep seeking inspiration from all over the world, join online communities, follow startup news and connect/follow with VCs/founders on LinkedIn.

SqueakyPickle

Plivo14mo

I moved from engineering and built products at quite a scale. So, I’m quite covered in that aspect.

I fear the product mindset thing might be correct. Anything I should do to get closer to entrepreneurship mindset? What is it even?

DerpyBoba

InMobi14mo

What prompted you to do Ed tech startup when Byju and Unacademy exists? Curious to what drives individual who believe they can disrupt an existing highly VC backed ecosystem.

Especially considering that there's not much money out there for funding UA like the current biggies did it

PerkyMarshmallow

Stealth14mo

Brilliant question!

You know there's one thing that goes in the business world especially the startup ecosystem,

One builds, multiple follows, everyone is just running a race to grab the market share with a different flavour in terms of TG or biz model. The recent disruption in ed-tech was upskilling, in 2019-20 we were the early players of it as well (we shutdown in covid since we started with physical training and distribution) and everyone talked with recently limits the conversation till upskill market only. Why not think beyond? The education sector is a limitless opportunity, multiple loopholes and you can surely come up with solutions beyond upskilling if you think more.

Regarding investments, there's always money available that can be raised, yes it has slowed down and Ed-tech is cold right now. But numbers are everything, if you are able to make money and show traction (early signs of demand or early pmf) you are good to go.

We love and are passionate about Ed-tech, upskill was an eye opener for us, so we are onto our next journey.

DerpyBoba

InMobi14mo

Thanks for answering. Wish you all the best!

JazzyBanana

Goldman Sachs14mo

How do you validate a business idea?

PerkyMarshmallow

Stealth14mo

problem > solution > identify set of target users > build > identify KPIs > distribute to target users > get feedback > iterate > keep narrowing target users till you find your ideal user who is willing to pay or is your fan

GoofyBurrito

PhonePe14mo

What about B2B startups? Same flow?

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