Raj Shamami's house of X caught using unethical marketing techniques
So on reddit there is a community called desi fragrance addicts. People post their queries regarding fragrances and buy based on other people's personal experiences. Due to that, there is a lot of trust over there. But House Of X has been exploiting that trust. They make an account and keep posting in every comment how their perfume brand blanko is good. Normally a person after seeing an advert,knows that they are exaggerating but if the review comes from a trusted one, they tend to believe it. This is what they have been exploiting. Adding a link below to the reddit post exposing the whole charade
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