Zepto Bumrah vs Cyclone ad starkly contrasts with the campaign’s other efforts, which have been witty, innovative, and engaging.
In a misdelivery in an otherwise spot-on campaign, the Zepto Bumrah vs Cyclone ad, while aiming to highlight the speed of Zepto’s delivery service, overlooked a crucial aspect – the sensitivity required when referencing natural disasters. This metaphor is tone-deaf, especially considering India’s traumatic history with cyclones.
Did anyone else have similar thoughts during the world Cup ad breaks?
Shamelessly plugging my post where you can see the ad instead of just the ad - https://talesofss.com/zepto-bumrah-vs-cyclone-ad-is-rushed/
