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SqueakyDonut
SqueakyDonut
Stealth

B2B SaaS Lead and Demand Gen.

Hey Folks,

In B2B apart from

  1. Content Marketing
  2. Email Marketing
  3. Social Media Campaigns
  4. Webinars
  5. Influencer/affiliate collaboration
  6. Renewals / retargeting
  7. Targeted marketing

Which other touch point am I missing or should add for impact on lead gen?

12mo ago
App Promo
GoofyHamster
GoofyHamster
Stealth3mo

I believe you’ve hit the necessary points. I would add two more to that:

  1. Remember to follow-up. While the first message in any campaign might be great for reach, following up is key to get a reply.
  2. Add cold calling with the main agenda of striking a conversation. Then, book a meeting.

Depending in your target industry, I would also suggest creating personas and then make a priority list of “channels” to reach out to them.

Hope this was helpful!

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