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Founders dilemma?

(This pic is just a reference, my query is a bit generic) I usually see founders make loud claims of their company/brand as baby but when it comes to team shoots, they make everyone else wear the brand but keep themselves far away from it. I understand, they want to create the employee-employer difference (against family narrative) but to me it's a bit strange. Any explanations, sharing on this?

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Kendall Lee

Goldman Sachs

a month ago

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Anise Carmden

Concentrix Catalyst

11 days ago

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