ZestyBagel
ZestyBagel

How so you end up managing tracking event stream of customer data?

How do you manage event stream, external product/in house?

Same for Data pipelines

Same for reporting

14mo ago
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SparklyKoala
SparklyKoala

In my previous org the events were sent from the backend and the app fired them to a firebase server for the event stream. I am not aware of data pipelines and reporting method

ZestyBagel
ZestyBagel

Got it, so mostly reliant on the developer to put the events?

SparklyKoala
SparklyKoala

Yep

SparklyPretzel
SparklyPretzel

In our company, we send events via Segment from all clients (web, app, backend).

From Segment, we send to multiple places including S3 and Mixpanel.

From S3, we have pipeline built to ingest to Snowflake on regular intervals. From Snowflake, we do business reporting via Tableau.

We also create monitoring dashboard on Mixpanel.

I would assume this is standard setup at most mid to large startups.

ZestyBagel
ZestyBagel

Thanks for the suggestion!

How difficult is addition of events in general?

SparklyPretzel
SparklyPretzel

Events are added by developers. It can be done as part of weekly sprints.

SnoozyBanana
SnoozyBanana

GA4 does a decent job. I have seen apps using GA4 upto 10million+ monthly users

ZestyBagel
ZestyBagel

Thanks, enterprise account of ga? Or the free tier

CosmicMochi
CosmicMochi

You can use Jitsu to route events from frontend and send it to snowflake and all other tools such as amplitude. Use snowflake data to build visualisations or metrics.

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