How to avoid stagnation as Social Media Executive?

Get new skills, complimentary to the ones you’ve. 1/ Learn Seo stuff, App Store optimization and join some startup who really relies on web traffic. 2/ Get your hands dirty with paid marketing l, see if you can work with digital marketing manager at your current company. Lastly, you can offer your services on upworks and fiverr. You can make decent chunk from here.

Do reels

Don't work with agencies, try to transition out to a brand.

I think you could aim for becoming a marketing/ brand manager fill in any gaps in your knowledge to do that role and look out for openings in startups.