India D2C market expected to go from $16.9Bn in '23 to $61Bn in '27
- 42% of this will be Grocery, followed by Fashion at 24% - 65% of D2C brand sales expected to be driven by Marketplaces (as they are today) - Today, 92% of retail is offline. By 2027, 89% of retail will be still offline (fair)
LooseGoose
Stealth
2 months ago
Does not seem accurate tbh. Brands are already reaching saturation points amongst their audiences. Unless the bottom pyramid starts earning more, this number will likely never be achieved by India 1 alone.
@Rorschach yep you're right.
If this has to happen - there needs to be many more brands that do stuff like:
1) campus shoes
2) mcAloo tikki
3) Even something like Wow Momo's
Basically great brands in T1 that replace premium foreign brands, but coupled with the above brands that truly touch middle class.
Qwerty2398
Stealth
2 months ago
Let me share some insider info on this -- These super graphs are made by people who benefit in showing the growth. When a CEO proposes an "idea", usually his team members will bend over backwards to prove his idea is awesome and hence all these fantastic growth graphs. Am old enough to remember how Biotech was the next IT.
Deciding based on these graphs is like asking a house broker if the rents/ price will fall.
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