India Plans Stricter Advertising Regulations for Liquor Companies
- India is set to introduce new rules banning surrogate ads and event sponsorships by liquor companies like Carlsberg, Pernod Ricard, and Diageo. - The new regulations will penalize misleading ads and hold endorsing celebrities accountable, with fines up to 5 million rupees and endorsement bans. - The changes could significantly impact the $45 billion Indian alcohol market, affecting major players like United Breweries, Diageo, and Pernod Ricard. - The draft rules aim to curb indirect advertising tactics, such as promoting non-alcoholic products with similar branding to alcohol products. - The World Health Organization supports such measures, citing their effectiveness in reducing alcohol consumption and related health issues. Source:
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