FuzzySushi
FuzzySushi

Indian Short Video Apps

Can someone help me understand the landscape for short video apps (Josh/Moj) in India? I am looking at understanding their monetisation and user acquisition strategies. TIA

6mo ago
App Promo
JumpyTaco
JumpyTaco

They are working to improve ROAS on their ads rn. An insider at Josh has told me that the CEO is asking folks to somehow increase time spent on app so that they can serve ads to people

JumpyTaco
JumpyTaco
Gif
FuzzySushi
FuzzySushi
Gif
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