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Ola Enters Quick Commerce Market, Challenging Blinkit, Swiggy Instamart, Zepto, and Flipkart Minute

- Ola is entering the $5-billion quick commerce market, competing with Blinkit, Swiggy Instamart, Zepto, and Flipkart Minute.
- At its 'Sankalp' event, Ola explained its dark store concept, aiming to cut order processing time from four minutes to under one minute using automation.
- The quick commerce sector has become indispensable, with rapid growth since 2021, according to UBS analysts.
- Blinkit has been crucial to Zomato's growth, while Zepto is raising $1 billion, showing strong investor confidence.
- Ola's Bhavish Aggarwal plans to use robots in dark stores, unlike competitors who rely on human labor.

Source: [Moneycontrol](https://www.moneycontrol.com/news/business/companies/quick-commerce-wars-to-intensify-as-ola-enters-blinkit-swiggy-instamart-zepto-and-flipkart-minutes-turf-12797486.html)
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