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Ola Enters Quick Commerce Market, Challenging Blinkit, Swiggy Instamart, Zepto, and Flipkart Minute

  • Ola is entering the $5-billion quick commerce market, competing with Blinkit, Swiggy Instamart, Zepto, and Flipkart Minute.
  • At its 'Sankalp' event, Ola explained its dark store concept, aiming to cut order processing time from four minutes to under one minute using automation.
  • The quick commerce sector has become indispensable, with rapid growth since 2021, according to UBS analysts.
  • Blinkit has been crucial to Zomato's growth, while Zepto is raising $1 billion, showing strong investor confidence.
  • Ola's Bhavish Aggarwal plans to use robots in dark stores, unlike competitors who rely on human labor.

Source: Moneycontrol

4mo ago
18Kviews
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