Why INDmoney stagnated?
Hi all smart folks out there, I have been wondering for so long as to why did Indmoney's growth stagnate? They were the first one to launch a comprehensive financial tool and had a freemium model for Advisory. What all have been the reasons? And if you used to be a user of the app, what made you stop using it?
VagueElbow
Stealth
a year ago
I ran one of the very few regulated/licensed apps in India. (<20). India is a very weird market. I tried to do multiple things at one point and failed and pivoted and succeeded, and that is happening with most apps. Take CRED or Indmoney or others. If we don't do many things we can't get a good topline. And if we do top few or focus on one, it doesn't justify our valuation as market becomes small.
There can be good "businesses" made in niches but nothing big enough to justify insane valuations. What I think we need to crack is not build ONLY for India, but have some sort of global strategy from the start, so that even if India is not monetized heavily, you are making cash from somewhere else.
To be honest IMO fintech is dying in India for fintechs who are not licensed like NBFCs, loans can't save everyone. Hoping for the best đź––
OldReform
Stealth
a year ago
@VagueElbow would love to connect with you. Can you share your mail ID/LinkedIn?
See more comments
Scrooge_McDuck
Stealth
a year ago
Launching a comprehensive financial tool, and that tool being actually effective are completely different.
There is so much data available on investments online that people with small corpuses wont pay or dont need to pay for advisory. People with large corpuses/family offices wont go to an app for advisory when they have a Private Banking outfit looking at the services.
OldReform
Stealth
a year ago
There's a market gap in between don't you think?
Scrooge_McDuck
Stealth
a year ago
If there is, its very minimal. With tons of advisorors, MFDs, Bank employees, mutual funds, PMSes and everybody wanting to make money from an investor but a BARE minuscule even able to beat an index, this gap will probably be filled by Zerodha through their Index funds. They will be able to do things at scale at minimal costs and give great returns by educating people that index funds are probably all they need in financial planning.
AliveYouth71
Stealth
a year ago
Why to join Ind money - when there is zerodha /private brokerages?
OldReform
Stealth
a year ago
So, zerodha is a tool to execute your trades like others. Whereas Indmoney was trying to build a financial advisor platform to manage your entire financial life which is much more than just investment.
AliveYouth71
Stealth
a year ago
Yeah and u wont have many folks in India who's be interested in that
See more comments
INDmoney app is the equivalent of the extra-creepy stalker.
Reads more data than necessary and then tries to act cute with suggestions.
Doomed to fail with most people who understand why they need control over their data.
Initially it was a good app, now I don’t see a point to have it on my phone
aanhserk
Stealth
a year ago
I used them initially but then once i linked mutual fund portfolio they started sending stupid notifications every day and ended up closing it.
Lets say you have a fund that invested in SBI and they track that information from fund house declaration. All good so far - but if SBI falls by 2% in a day they keep sending notifs saying your portfolio is at risk🤦‍♂️ I mean i cant just sell it. I will only know what my fund manager did at the end of the month.
LosingmakesnoCents
Stealth
a year ago
I took IND money subscription via my company which were providing this as a benefit to employees. The moment I left that company, I didn’t care to renew my subscription as I didn’t feel the cost was worth it. I am guessing they lose a lot of customers like this
Discover More
Curated from across
