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Good question. Its just another consumer surface powerf by ctrip. It increases surface area for the business
Spending on marketing both then seems like a waste of
Maybe to cut around taxes
They have launched bus bookings also. As other folks have also said, it's to bring back users to the app. Shopping and Travel is > simply Shopping.
Migrating PhonePe to India 1B $ in useless tax
Like that stupid separation of PhonePe from Flipkart ~0.7B $
Now this 3.5B$ just to increase its stake when it was already a majority owner! What's going on?
Maybe, Taking on Reliance retail and Amazon in India? Tech infra for Walmart (random guess) 100% or ownersh...
Flipkart is trying to enter two different market segments at the same time: Quick Commerce and UPI. There are already proven players in the space and it isn't possible to enter these segments without loads of investment. I wonder what Fl...