ZestyBiscuit
ZestyBiscuit

Your thoughts on Zepto brothers

Zepto brothers have been in the news lately for good reasons. The recent fund raise and the Nikhil Kamath podcast. I think both of them are quite brilliant, yes they did have privilege, but they used it quite well. Moreover, both of them seemed to be very well spoken, had the numbers in their mind, quite confident(although Aadit’s body language seemed to be a little off). Considering that these guys are so young, I felt like there’s a lot to learn for me from them.

14mo ago
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MagicalHamster
MagicalHamster

+1 to that They're not brothers tho?

Aadith is extremely well regarded, and I've consistently heard really good things about him from even investors who turned Zepto down.

ZestyBagel
ZestyBagel

Well regarded for the person he is or for intellect? Doesn't the ousting of the third founder cause an issue?

MagicalHamster
MagicalHamster

For the intellect Apparently his decisions + answers in a lot of the early pitch meetings always stood out

Most of us didn't put money in because of existing investments in the grocery space, and because it felt impossible another team would rise.

SwirlyRaccoon
SwirlyRaccoon
Target14mo

Hearing Zepto founders and I kind of remember about the zuck stuff that they did to the third member 😅

CosmicMuffin
CosmicMuffin
Student12mo

Interested in knowing about it.

QuirkyQuokka
QuirkyQuokka

What are your guys thoughts about how can they achieve profitability since this space is pretty hard to survive without investor's money.

ZestyBiscuit
ZestyBiscuit

Yes, it’s pretty hard to survive in this space. But there are multiple avenues to make profits, or maybe break even.

  1. Create a very good advertising platform. Promote certain brands on the platform, or maybe send brochures along with orders(most of the quick commerce platforms are already doing this)

  2. Sell premium goods with higher margins. So far they have acquired a good user base by selling low margin commodore and groceries, now they can upsell these customers by selling high margin items like premium snacking items (like Tagz or some energy drinks, other packed foods), or electronic items (they’re already doing it).

  3. And it goes without saying that there will always be scope for optimising the operations. For example, now the delivery folks are expected to have their own vehicles, and hence they have to be paid in such a way that accounts for their fuel and other costs. Maybe zepto can lease cheap electric bikes(like Yulu) and give them to delivery folks, and cut their charges, that’s one way to optimise. Other way would be that delivery folks delivery multiple orders at a time.

QuirkyQuokka
QuirkyQuokka

I do agree with these insights. In Nikhil Kamath's podcast they even mentioned they can become profitable in the next 12-15 months if they stop their focus on expanding. Since, those dark stores expansion consume a lot of CapEx. Thanks for such a detailed answer.

ZippyNoodle
ZippyNoodle

Nothing against this post but my first thought was oh, another sponsored insert. Maybe because of the 100s of sponsored posts that influenzah didis and bhaiyas share on LinkedIn to whitewash images of toxic people, and vouch for crap businesses.

PeppyNarwhal
PeppyNarwhal
Swiggy14mo

Love them or hate them but you cannot ignore them. Surely a big name in making. :)

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