Was thinking about this yesterday. So much spent on marketing with all the IPL Ads. Curious if anybody here uses it? If yes, why?
Big Basket order on the Tata Neu app earns 5% more cash back (Neu Coins) as against an order directly placed on Big Basket App, everything else is the same.
The same logic applies to all the Tata Brands like Tata Cliq, Westside, 1MG, etc.
This is the only reason why I use Tata Neu. Plus their IPL offer of doing 500+ value transactions and earning extra coins after 2, 4, 6 etc transactions was also a good offer.
Td;dr - as long as they are bleeding money by giving extra discounts for using Tata Neu app, I will use it.
Chelokebab
Stealth
a year ago
Nope 👎
Yes love it. regularly fly Air India and I get a lot of benefits and even if I cross my credit card lounge access I still get VIP lounges on many Indian airports free food and all.
Also buy a lot of Tissot watches from the app for insane discounts like multiple 1lakh watches for 50k or so.
Tholaram
Stealth
a year ago
Never heard of it before seeing this post
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by StarkWild
Jupiter
Looks like betting apps haven't been able to milk IPL. Their user growth has reduced, and looks like they're spending much lesser on marketing now.
Kinda sad to see that the GST implications have brought down the industry this bad. Not sure if this was good or bad :/
Ahead of IPL 2024, most fantasy gaming platforms have hit pause on huge marketing spends, and customer acquisition remains a challenge
https://inc42.com/features/ipl-blues-fantasy-gaming-platforms-apps/